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Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.

Furniture maker Mac Collins on heritage-led design

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Business Stages

Marketing Tactics

See How Six Barrel Soda Uses Mailchimp’s Shopify Integration

In this case study, learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.

Building an audience on Discord: a guide

Nurturing an online community is never straightforward. Here's how a drinks brand managed to use the platform as a core part of its strategy.

How to Upload a Video a YouTube: A Step-by-Step Guide

By effectively uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.

Create a Successful YouTube Channel for Your Business

A YouTube channel can help your business reach and connect to a larger audience. Here are the steps you need to follow to create a YouTube channel.

Inside the "hype" business model

Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.

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